Stage One: Often, the Story Exists Before the Script
The decision about which story is worth the bet is already made before anyone shouts “action” on a short drama set. Follow a few hits backward and you often come across a book at the start of the process. Jami Davenport’s novel Shutout is the source of ReelShort’s Breaking the Ice, a 2024 hockey romance built around a secret child. Bound by Honor, the mafia arranged-marriage series ReelShort premiered on November 1, 2025, is drawn from a novel by Cora Reilly. A web novel and webtoon are the basis of Quiet in the Office!, a 2026 office romance from Korea that carries a 19+ age rating. Source material sits close at hand since a number reel shorts online of app owners also run reading businesses: Crazy Maple Studio makes the interactive-story app Chapters, Holywater runs the books app My Passion, and GoodNovel is GoodShort’s Google Play developer name. Lacking a book, writers lean on well-worn tropes such as revenge, billionaire romance, identity reveals and family drama. Squeezing a long drama story into scenes that each serve up a reveal, a reversal or a threat within seconds is the script’s task.
Stage Two: Casting Known Faces
It is in casting that the format’s economics become visible on screen. Skimming the cast lists for short series on IMDb, you find the same names popping up again and again. Noah Fearnley starred in ReelShort’s werewolf romance Fated to the Alpha in 2024 and came back in 2025 for Love on the Sidelines, a second-chance story about a former football star. Blood and Bones of the Disowned Daughter and Kidnapped by the Mafia, both on GoodShort in 2025, were headlined by Rosa Singerman, who played opposite Franky Cammarata in the second. A series has only a handful of free episodes to win you over, so a lead who arrives at the next title with a following from one app enjoys a head start that counts for a lot. Studios also cast with a certain viewer in mind: TheWrap reported in October 2024 that about 75 percent of ReelShort’s users were women. DramaBox has a production team in Los Angeles.
Stage Three: Filming Seventy Episodes in About Eight Days
TheWrap places the typical cost of a Western short drama at $150,000 to $300,000 per series, with the shoot taking eight to ten days. Wikipedia’s overview of the format paints a similar picture, putting a seven- to ten-day shoot at $150,000 to $250,000 for 50 to 70 or more episodes. When a 70-episode series is shot in eight days, the arithmetic comes to close to nine episodes’ worth of material every working day. Lower numbers still have been reported by Chinese producers selling abroad, with Jiuzhou Culture putting a 70-episode series at $100,000 to $150,000 in China Daily reporting from January 2024. Every finished episode then costs roughly $1,400 to $2,100. Dubbed Chinese adaptations made up about 80 percent of the more than 600 titles Jiuzhou reported it had produced for overseas markets, and original overseas productions made up 20 percent. With dubbing, a studio can repurpose a finished domestic series, which means the expensive shoot happens only once.
Stage Four: Trimming to 60–100 Seconds
In the edit suite, the footage is divided into episodes of 60 to 100 seconds, framed vertically at 9:16 for a phone. With room for a turn or two of plot at that length, each episode is built around a question the next episode promises to answer. What carries you from one installment to the next is the cliffhanger, which is the house style. A 70-episode series adds up to roughly 70 to 117 minutes of screen time once those segments are pieced together. GoodShort’s official pages list 30 episodes for My Stolen Crown: I Am the Dragon Queen and 100 for The Dragon King’s Return, which shows how widely episode counts vary by title. Viewers who never open the app can still catch the same footage, because ReelShort also maintains official channels on YouTube, TikTok and Dailymotion. In other words, editors are trimming video dramas for several screens at once.
Stage Five: Picking Where the Paywall Falls
The final creative decision is commercial too. Free viewing covers the first eight to ten episodes in the standard model TheWrap lays out. In 2024 TheWrap counted the first eight episodes as free, whereas ReelShort’s own blog places its free run at usually five to 15 episodes. Coins unlock the episodes that follow, and according to ReelShort’s blog the standard cost of an episode is about 60 coins. You can also buy a weekly VIP pass that costs about $19.99 in the US App Store as of September 2026 and renews automatically, or earn coins by watching ads, with one ad unlocking two premium episodes according to the same blog. What your store shows may differ, because prices vary by country, platform and promotion. The contentious part is placement: paywalls landing right on a cliffhanger are among the most common complaints about these apps, along with auto-renewing weekly passes and rising coin costs. Tools that promise a way around the wall, such as coin generators and modded “unlimited coins” apps, are unofficial and best avoided.
Stage Six: Animation and AI-Made Series
In the newest production stage, the camera is gone entirely. ReelShort’s live-action library is now accompanied by animated motion comics. The Lost Heir is a 58-episode family saga about Arthur Lancaster: he loses his memory rescuing his brother, grows up on a farm as “Johnny” and eventually unmasks the foster sister who kept framing him. Shattered Vows, a 52-episode ReelShort title from 2026, lists no cast: it is an AI-generated animated motion comic about heiress Vanessa Windsor pursuing revenge on the husband and best friend who helped her sister’s killer escape. It should not be mixed up with a separate 58-episode ShortMax series of the same name. More than 80 percent of DramaWave’s newly released content is AI-generated, according to 36Kr, so the app has gone the furthest; 36Kr also reported that its annualized revenue passed $700 million by the second quarter of 2026. AI video dramas have also spread beyond the apps: Fruit Love Island, an AI-made parody of Love Island featuring fruit contestants, showed as much on TikTok in March 2026 before critics widely branded it “AI slop”.
Stage Seven: A Hollywood Studio Joins the Production Line
Established studios have taken notice; Fox Entertainment is the clearest example. Fox became a shareholder in Holywater, the Kyiv-founded company behind the My Drama app, through an equity stake in October 2025. Billionaire Blackmail, Bound by Obsession and My Heart’s Offside are among the Fox-produced series already on the app, and Fox has also committed to making more than 200 vertical titles over two years. Holywater brought in a further $22 million in January 2026 in a round led by Horizon Capital, and My Drama took the 2025 Webby Award for Best Streaming Service. A network-scale producer committing to that volume suggests the eight-day shoot has shifted from curiosity to line item.
The Production Line at a Quick Glance

The logic of the business snaps into focus once the stages are set side by side. Much of the rest is planned around the shoot, which is the expensive, fixed block. Casting relies on known faces, scripts usually arrive pre-tested as novels or familiar tropes, and the edit is built around cliffhangers that lead into a paywall. Fans who search for a “reel short drama” usually have ReelShort titles in mind, but TheWrap and Wikipedia describe broadly similar methods across the category. The table below relies only on publicly reported figures to summarize typical time and cost at each stage. Where no reliable number has been published, it says so rather than guessing.
| Stage | Typical time and cost | What goes on |
|---|---|---|
| Script and source material | No published figure | A novel, web fiction or proven trope is turned into a script; Breaking the Ice is based on Shutout, Bound by Honor on Cora Reilly’s novel |
| The casting stage | No published figure | Leads are chosen, often actors with earlier short-drama credits; animated titles skip this stage |
| The shoot | 7–10 days; $150K–250K (Wikipedia) or $150K–300K per series (TheWrap); $100K–150K per 70 episodes (Jiuzhou) | 50 to 70+ episodes are shot for a vertical frame |
| Editing | Episodes running 60–100 seconds | Footage is cut into installments, each ending on a cliffhanger |
| Release and paywall placement | First 8–10 episodes free (TheWrap); on ReelShort, about 60 coins per later episode | Viewers unlock episodes with coins, ads or a weekly pass of about $19.99 in the US App Store as of September 2026 |
| AI and animation | Costs not disclosed | Motion comics such as The Lost Heir and Shattered Vows; over 80 percent of DramaWave’s new releases made with AI |
| Co-production with a studio | 200+ titles across two years (Fox for My Drama) | An established studio makes vertical series for an app |